Stepping beyond the pistachio limewash facade of Venus et Fleur’s new outpost at Houston’s River Oaks District shopping complex, it’s easy to forget the interior is a retail space for a luxury floral brand and not a mythical Greek garden. Arched portals, dreamy marble, and pedestals decorated with bouquets that can last up to a year certainly evoke a foyer fit for ancient gods. For the romantic and elegant interior New York–based Ringo Studio looked to classic architecture to bring the company’s florals to life.
Though this is the tenth outpost for Venus et Fleur, it is the first to exemplify the brand’s new physical retail identity designed by the studio. Since its inception in 2015, the floral company has blossomed into celebrity status with its star-studded client list, which includes the likes of Kim Kardashian and Gigi Hadid. Ringo Studio refreshed the brand’s identity to better reflect their elevated identity, as well as their hallmark offering: Eternity® florals, arrangements that last for a year thanks to proprietary, non-toxic preservation techniques. This collaboration extends to not only conceiving the latest boutique, but also shaping the brand’s merchandising strategy, orchestrating the seamless introduction of new product lines, and ensuring branding consistency across all stores and product storytelling.
For the Houston site, the designers convey the brand’s time-defying beauty through balanced symmetry, clean lines, and graceful materials like diamond-patterned ceramic tiles and green marble. The main retail area is encircled by a series of arched niches that resemble the rhythmic structure of Roman cloisters. But the niches aren’t just decorative—they’re functional, acting as shelving to display the brand’s many offerings. They’re backed by fluted paneling, offering a sense of warmth to the otherwise muted color scheme. The pale tone also allows the arrangements to be the source of color, which creates a visually striking effect as the bouquets are arranged by color throughout the store.
Toward the back of the store the flooring switches to a diamond pattern as a large monolithic table, embossed with the brand’s logo and topped with a hint of green, features Venus et Fleur’s new homeware collection. Here, arched shelving niches continue to line the walls, interrupted only by the moody, dark departure behind the counter.
The departure is an archway, lined with custom-designed, rose-patterned curtains, which open to the brand’s content room. Within, a seductive, fully immersive atmosphere—a Ringo Studio calling card—takes hold. The room features large-scale floral sculptures, conjuring an enchanting garden that’s designed to be ever-evolving. It’s yet another interior and brand design detail by the practice that allows Venus et Fleur to bloom as iteratively as many times as they wish while maintaining their luxurious and lush visual aesthetic.