David Adjaye creates a curvilinear cave for The Webster’s L.A. outpost

Pink Rink

For his first-ever project in California, acclaimed architect David Adjaye has transformed a sleepy yet well-positioned Beverly Hills storefront into a dazzling fashion flagship and adjoining public space. Set to open on February 7, The Webster’s latest outpost is cast in pink-hued concrete that flows within a matrix of curved walls and massed display plinths.

The Webster's unmistakable facade evokes its interior architecture. (Laurian Ghinitoiu)

A curvilinear portico slivers off of the store's sinuous facade, helping to define a new public space. (Laurian Ghinitoiu)

These columnar, tear-drop-shaped, and even rectilinear podiums help anchor and break up this homogenous interior. While a few of these platforms slope out of convex voids, others appear to float over the store’s black cherry and marble fragment floor.

The optimally-positioned public space features a digital art screen and sculptural fountain. (Laurian Ghinitoiu)

This transitional space serves as both a pedestrian path and as a grand entrance for the boutique. (Laurian Ghinitoiu)

Visible on closer inception, a variety of textures and finishes help distinguish different architectural elements throughout the space. Recessed lighting delineates the project’s complex geometry while bronze-framed mirrors and display racks line its perimeter. However consistent with the store’s monochromatic palette, unexpected floral wallpaper designs, sourced from the 1950s, cover the upper half of fitting room walls.

Various textures and patterns are anchored by a monochromatic pink-hue in this monolithic scheme. (Dror Baldingger)

Breaking formal consistency, a rectilinear counter appears to float in space. (Dror Baldingger)

Columnar and tear drop massing and structures help stage various fashion display platforms. (Dror Baldingger)

A similar architectonic program carries through to an outdoor portico area that slivers off of the store’s sinus facade. Located at the corner of San Vincente and Beverly Boulevards, this public space incorporates an integrated digital art wall and sculptural water fountain.

The Webster as it will appear when opened on February 7. (Dror Baldingger)

The use of colored concrete is also evident in Adjaye’s recently completed Ruby City project. Much like this statement piece interior, the San Antonio-based art museum embodies a graphically monolithic and material-driven approach. True to The Webster’s experiential shopping ethos, this retail space is sure to become something of an immersive installation and certainly, a destination for Los Angeles’s style-savvy inhabitants.

An axonometric rendering reveals how both retail and public spaces fit together. (Courtesy Adjaye Associates)

Plans and elevations show how the new boutique sits in context.

(Courtesy Adjaye Associates)