Jordana Maisie Design Studio develops a decorous scheme for shoe brand FEIT’s San Francisco outpost

Fair Feet

Clad in a streamlined palette of Baltic Birch, stainless steel, and large reflective surfaces, the FEIT Jackson Square store in San Francisco takes on a no-nonsense attitude. Having designed the boutique brand’s two New York flagships, Jordana Maisie Design Studio (JMDS) developed this outpost with a similar minimalistic aesthetic.

the FEIT Jackson Square store's open structure design allows for all of its stock to be readily available. (Carlos Chavarría)

With a seamless customer experience in mind, the design practice programmed the Installation Three: Service & Supply space with a smooth integration of seating, service, storage, and display. The scheme echoes the shoe company’s ethical, sustainable, and craft-led ethos.

Minimalistic raw birch shelving units and display platforms do not detract for FEIT's footwear products. (Carlos Chavarría)

The 260-square-foot space is both bold and light in presence. raw expansive plains of naturally finished birch plywood form open structure shelving units and monolithic display platforms. Cast against raw concrete flooring, these displays and storage elements do not detract from FEIT’s footwear and care packaging.

The new Jackson Square, San Francisco location is the boutique brand's third location. (Carlos Chavarría)