Office JDY exposes masonry, wood, concrete, and stucco for VEJA’s Williamsburg store

Rough and Ready

Office JDY's veja interior

A hodgepodge of masonry, wood, concrete, and stucco materials can often be found in old New York City buildings that have swapped owners (and thus designs) over time, and the Brooklyn locale for French sneaker brand VEJA is no different. Rather than concealing this idiosyncrasy, Office JDY repaired and remediated the amalgamation while revealing it as the concept for the store’s new interior.

Facade of Veja in Brooklyn
The masonry facade was repainted, and an enormous new storefront window and pivot entrance door were installed (Eric Petschek)

The mixed materials are paired with white surfaces—the only new finishes in the store—made with a custom lime-plaster mix developed with local craftspeople. This forms a textured wall and display of boxes to highlight products.

Office JDY uses a custom lime-plaster mix in Veja
A custom lime-plaster mix makes up the display boxes (Eric Petschek)

Linear lights run the width of Veja
The SEED collaborated with the architects on lighting design

On the opposite side, a floating 37-foot shelf was built into the exposed brick. White oak benches and a white sales counter add warmth while continuing the interior’s color palette. Tying the store together, linear, thin tubes of light stretch across the ceiling. The clean lines add rationality and consistency to the rough-and-ready nature of the exposed materials and sparse interior.

a floating 37-foot shelf was built into the exposed brick at Veja
A floating 37-foot shelf was built into the exposed brick (Eric Petschek)

The architects renovated the backyard with a bright red canopy (Eric Petschek)

Toward the back of the store, millwork clads the rear corner of the shop, creating a space dedicated to repairing shoes, both VEJA and otherwise. These amenities fall alongside a new adjacent courtyard whose bright and oversized shingles add unexpected contrast to the interior color scheme.