Occupying a linear lot sandwiched between a coffee shop and Japanese market, Maguire’s new concept store in New York’s Williamsburg is a rather small shop with large ambitions. The Canadian shoe brand desired a space that not only sells and displays its designs, but also immersively reflects the brand and acts as a destination where the fashion forward can connect. Canadian firm Perron maximizes the footprint with a visual language of color and geometry, borrowing from the ethos of loft design.

The residential approach is evident in the store’s flow and layout. The shop unfolds in volumes and pedestals, arranged like a modern studio apartment. The first display lies just off the entry: a white, stepped and curving volume that presents shoes and objects alike. An orange corner seat offers colorful and geometric contrast.

Across the way, a wardrobe-like built-in shelving system offers rectilinear rationality, finished with an accordion curtain to hide storage. This library of shoes is the unifying feature that runs across Maguire’s stores. The wardrobe connects the new Williamsburg location to the rest while offering a functional and easy way to try on shoes and find different sizes.

The feature is punctuated by carefully selected objects and pillars. A blue, checkered counter is placed nearby in a playful departure. But wait there’s more: A maroon bench snakes behind it, incorporating pedestals for a unique shoe display. The bench continues toward the rear of the store, where an angled archway marks the transition to yellow.

The rear of the store is drenched in yellow monochrome. Perron washes this space in the bright hue, from the curtains to the shelving. More than a decorative accent, this hue unifies the entire environment to integrate each architectural element. Sculptural displays and color unite for a lively showcase for Maguire.