New York gallery fair Salon Art + Design seeks to attract a younger audience

Budding Brood

Taking over New York’s Park Avenue Armory for its eighth edition this November, prestigious gallery fair Salon Art + Design is seeking to draw in a younger collector base. Though exhibiting galleries have been charged with presenting more affordable pieces, this year’s offering of both vintage and contemporary wares promises to elate all tastes.

Pair of Armchairs by Joseph-André Motte, Demisch Danant (Courtesy the gallery)

Blue Tie Roofing by Lionel Jadot, Todd Merrill (Courtesy the gallery)

A far more restrained and arguably refined offering than other somewhat boisterous gallery fairs that dot the annual calendar, the Salon Art + Design (November 14 to 18) brings together a highly select group of 56 collectible and vintage design galleries from around the world. Taking center stage this year are Paris’s Galerie BSL—presenting Pia Maria Raeder’s wonderfully ornate yet organically-formed Stardust benches and mirrors—newcomer WonderGlass—the independent practice’s Venetian-inspired glass sculptures—and Cologne’s ammann// gallery—showing new large-scale prints by famed Swiss architecture photographer Hélène Binet.

Stardust Mirror by Pia Maria Raeder, Galerie BSL (Courtesy the gallery)

Icons I by Michael Eden, Adrian Sassoon (Courtesy the gallery)

New exhibitors this year include galleries from Russia, Brazil, and Lebanon. Objects range from an ancient bust circa 1000 BC to the newest trends including work made from a 3D printer. Other notable exhibitors will include Demisch Danant, Friedman Benda, Gallery FUMI, The Future Perfect, David Gill Gallery, Giustini / Stagetti, Cristina Grajales Gallery, Heller Gallery, J. Lohmann Gallery, Maison Gerard, Todd Merrill Studio, Sarah Myerscough Gallery, Nilufar Gallery, Patrick Parrish Gallery, Priveekollektie, Adrian Sassoon, Twenty First Gallery, and more.

Humble A by Hélène Binet, ammann gallery (Courtesy the gallery)

Lingering C by Hélène Binet, ammann gallery (Courtesy the gallery)

Special installations will reveal that an increasing number of design studios are seeking to enter the market on their own, bypassing representation. Among the offering, which also includes brand-sponsored showcases from Vogue Italia and Lalique, New York-based practice Apparatus will mount it’s own spatial project as will French designer Mathieu Lehanneur. A rigorous lecture program and designer tour series will explore the wider world of collector culture and address pressing issues such as sustainability and craft production.

Header image: Vaso by Audrey Large, Nilufar (Courtesy the gallery)