Brooklyn and Rio-based Cactus has gained a reputation for developing interiors that strategically blend its expertise in architecture and software engineering. Whether developing a dramatic scheme for an interactive cycle-gym or a bold concept for immersive pop-up exhibition Color Factory, the firm imbues each project with a sense of experiential enhancement. For its latest project, the outfitting of skincare brand Ever/body‘s first New York “studio” locale, Cactus translated this same meticulous attention to detail to create a scheme that helps embolden the company’s image.
Amidst the saturated dermatological market, in which conflicting advice often confuses consumers, Ever/body seeks to destigmatize high-performance beauty. Simplifying the cause and effect of skin-born ailments and desired results, the young brand offers clear solutions. This no-nonsense approach to product and service development informed Cactus’s intervention and in turn, informed the brand’s visual identity. The firm conceived a design that injects modernity into a relaxing haven; soothing clients as if they were entering a spa or traditional Japanese Onsen.
Located in New York’s trendy SoHo neighborhood, the boutique-like clinic draws in the city’s discerning residence with a bright white and color-accented interior. Biophilic elements—including geometrically-delineated green walls— reinforce the trustworthy environment that Ever/Body is hoping to foster. Cactus developed a modular scheme in which each intimate treatment room acts as interchangeable pods. These kitted-out and easily fitted rooms-within-rooms are clad in teal-colored boards, elegantly adorned in a random, sallow-recessed stripe motif. Midtone wood surfaces complement color blotches on the walls and help create additional depth.
Header image: Geometric furnishings play off of more organic finishes found throughout space. What might seem like a jarring juxtaposition of elements is instead cleverly calibrated to create a serene setting. (Courtesy Cactus)