Ontario’s Square One Shopping Centre has a new, sweet purveyor. Scooped by Demetres crafts artisanal ice cream. The new outpost occupies an awkward site in the mall, a 463-square-foot lot with a triangular footprint. To convey the brand’s emphasis on high-quality ingredients and unique flavors, without necessarily relying on displaying product, Kilogram Studio used a language of warmth and “scoops” to create a functional yet aptly sweet environment.

The design team focused on three elements to meet the brief: warmth, form, and texture. For warmth, terra-cotta walls, coral microcement, and a red-orange floor, laid in a staggered pattern, extend an invitation to those passing by.

For form, the design team looked to the confectioner’s namesake. They anchored the space in a linear service counter that terminates in a glass display case showing off the cones. The counter is staggered with metal panels featuring perforations, like scoops taken out of them. The pattern is not only a cheeky reference to the brand but also a way to create functional cone holders and aesthetically integrate the fasteners for the panels.

That’s also where texture comes into play. Scooped uses a proprietary pattern that is pressed onto the waffle cone batter. The service counter puts this process on display by leaving the waffle cones and its process visible. Behind the counter, a fluted mirror wall integrates the pint merchandise freezer and conceals the back of house. The textured surface is another reminder of the unique patterns on the cones.


These tripartite components make up the design concepts of the ice cream shop. Kilogram Studio weaves them together to serve up a purposeful yet lighthearted interior.