The Mexico City neighborhood of Polanco is known for its posh shopping, world-class museums, and tree-lined streets. In a new store for fashion designer Sandra Weil, local firm Pérez Palacios Arquitectos Asociados (PPAA) channeled the district’s defining elements to explore city dwellers’ relationships with the natural world.
Located on the busy Avenida Horacio in a former private home facing the diminutive Parque América, the shop is an expression of an earthy sensibility that forms a contrasting background for Weil’s wares. Upon entry, a spiral stair takes shoppers up to monochromatic rooms clad in deep greens, browns, and whites.
In the brown rooms, roughness prevails. Natural jute floor coverings and grotto-y, dark-toned, textured walls add warmth to the minimalist decor, while a knotty suspended tree trunk adorned with handbags underscores the urban-nature connection. In the middle of the room, stacked orange geometric tables display accessories and jewelry; these tables are similarly centered in other rooms around the store to draw eyes to smaller items—like fat neon half hoops—available for purchase.
In the marble-clad white space, an unexpected, craggy gray boulder sits in the middle of the floor. The rock is doubled by the full-length mirrors on both the sales floor and in the breezy, curtain-clad corner fitting room. The boulder’s roughness, contrasted with the white, striped, textured walls, establishes a friendly dialogue with the romantic and unusually silhouetted clothes that line the perimeter. The stone also doubles as a jewelry display, echoing the centralized displays in the other spaces.
The green rooms demonstrate the most obvious connections to nature. Potted plants interspersed between racks serve as hat hangers, while tree stumps act as bases for both accessories and more greenery. The showroom spills out onto a plant-filled Juliette balcony that has a view of Parque América across the street.
While the rooms of Sandra Weil’s Mexico City flagship each offer a different monochromatic surprise, the same polished copper clothes bars installed across every room unify the sequence, standing out just enough to draw the eye while fading into the background to allow the clothes to pop.The inspired showroom matches the ambition of designer Sandra Weil, who launched her company in 2012. “For our new flagship, we wanted to conceive a sensorial journey into Nature for our clients; understanding how new dialogues can be created working with different elements and materials in the same space.” the brand shared with AN Interior. “Nature has always been part of our core brand values and represents a source of infinite inspiration.”