Steps away from the vibrant streets in Mexico City’s historic Juárez neighborhood is a serene garden, centered around a circular wooden pavilion. Here, a former car mechanic shop was converted into an urban oasis for Xinú Marsella. The revamp project by Esrawe Studio and Cadena Concept Design is both an outdoor space for the community and a perfume store.
After entering through a tunnel of rich vegetation with landscaping courtesy of Arturo Flores, customers follow a discrete stone path within the dense garden leading to the circular 2,548-square-foot (236-square-meter) store. The once vacant lot is now overflowing with greenery as it allows customers to feel as though they have been transported from the city into a secluded, private retreat.
Nature plays as a backdrop to the store’s interior as the design team enveloped the wood structure with glass to allow the outside in. Acting as an exoskeleton, the glass attaches to bare wooden pillars, which dual as display shelves for the aromatic products. In a project description, Esrawe Studio shared that the store is, “a green oasis in the city immersing customers and visitors in an experience like no other, where the boundaries between public space, retail, and the lush access blur seamlessly.”
Blurred boundaries continue in regard to the store’s offerings. While exploring the boutique, visitors can take a momentary pause and completely immerse themselves in the present as they test out the different candles, incense, and home products, which aptly take their cues from nature.
Founder of Esrawe Studio, Héctor Esrawe, is also a founding partner of Xinú. Esrawe and his design team truly embodied the Xinú brand yielding a retail space that is both minimalist and rich. As the Studio continued, “the design philosophy embraces an introspective access point that effortlessly bridges the gap between urban life and the natural world.”