An art deco facade on Los Angeles’s Sunset Boulevard used to be home to an auto body repair shop. Bernheimer Architecture maintained the exterior while renovating the space for skincare and fragrance line MALIN+GOETZ’s new outpost in Silver Lake. In addition to the recently completed Abbot Kinney location, the architects designed the Silver Lake site by merging the client’s clean branding with film history.

The outpost is defined as a long interior with the company’s various offerings on natural white oak shelves along the wall, a simple and neutral design which makes the colorful products themselves pop. They face inward toward a counter made of white terrazzo slabs. The orderly, calm tone allows the teal archway in the back to pop. It leads to a back room.

Here’s where things get interesting. Inspired by the way mystery entices characters in Pulp Fiction, the back room is contrastingly colorful, featuring a lounge space. In the same way characters are lured to the briefcase in the ‘90s cult classic movie, the architects designed the threshold to the rear semi-private space to be equally enticing, beckoning customers further within the shop.

This space’s monochrome room is set beneath a wooden truss, maintained and carried over from the auto body shop. It’s updated with a skylight to get natural light into the recess of the space and features lighting design, done with the help of Flux Studio.

The Silver Lake space is one of the now 10 outposts Bernheimer has designed for MALIN+GOETZ, each iterating on the brand’s rational and clean aesthetic but with a sense of place and spontaneity.